Using Error Budgets as a Business Tool
Business leaders keep asking for 100% uptime. Sounds great — until you see the bill. The truth is, every extra “nine” of availability costs more than it’s worth.
What actually works:
Define an error budget in minutes -> the tolerance you’re willing to accept.
Let Product own it -> ship fast while the budget is green, slow down when it runs red.
Put it on the exec dashboard -> treat reliability like revenue.
Micro-insight: reliability isn’t about perfection — it’s about knowing how much imperfection you can afford.
Would you dare to let product decide when to stop shipping?